We look at racing through the eyes of our wild-eyed athletes. We aim for victory as a result of joy. We are dedicated to equipping racers to enjoy every grace-filled and adrenaline-fueled moment of their skiing. A great time is, and is not, about the stopwatch. We are about the enjoyment. About the mountain. About the personal best. About deep emotions arising from the racing culture and from the race itself. We want our athletes to truly enjoy the competition.
IN THE QUIET MOMENTS YOU DECIDE HOW YOU WANT TO LIVE. IN THE DARK MOMENTS YOU DISCOVER WHAT YOU’RE MADE OF.
IN A SPORT WHERE CHARACTER IS MEASURED IN HUNDREDTHS OF A SECOND YOU PAY ATTENTION TO THE SMALL STUFF.
OVER HOURS, AND DAYS, AND YEARS, A BODY IS FORMED. YOU LEARN HOW TO PUSH. HOW FAR TO PUSH.
TO TAKE STRENGTH FROM OTHERS. TO BUILD.
A GREAT TIME MAY OR MAY NOT BE ABOUT THE STOPWATCH.
THERE’S A PRECISE MOMENT OF PURE JOY, WHEN YOU FEEL THAT EVERY STEP WAS RIGHT, LEADING TO THIS SWEET SPOT.