firebird CONCEPT

FIREBIRD: A DIFFERENT APPROACH TO RACING. PROGRESSIVE. FUN.

We look at racing through the eyes of our wild-eyed athletes. We aim for victory as a result of joy. We are dedicated to equipping racers to enjoy every grace-filled and adrenaline-fueled moment of their skiing. A great time is, and is not, about the stopwatch. We are about the enjoyment. About the mountain. About the personal best. About deep emotions arising from the racing culture and from the race itself. We want our athletes to truly enjoy the competition.

“I HAD AN ATHLETE WHO, DURING HIS TRAINING, USED TO WHISTLE. AT THE BEGINNING I THOUGHT HE WAS NOT FOCUSED ON THE TRACK. BUT THEN I UNDERSTOOD. AT THAT MOMENT, HE WAS SWOONING. HE WAS ENJOYING HIS CARVING. HE WAS HAPPY. THIS IS WHAT I’M LOOKING FOR. MY ATHLETES HAVE TO ENJOY THE RACING. I WANT TO SEE THE SMILES ON THEIR FACES DURING THE TRAINING AND BEYOND THE FINISH LINE.” Firebird coach

FIREBIRD COACHES

CHARACTER MATTERS

IN THE QUIET MOMENTS YOU DECIDE HOW YOU WANT TO LIVE. IN THE DARK MOMENTS YOU DISCOVER WHAT YOU’RE MADE OF.

PRECISION MATTERS

IN A SPORT WHERE CHARACTER IS MEASURED IN HUNDREDTHS OF A SECOND YOU PAY ATTENTION TO THE SMALL STUFF.

OVER HOURS, AND DAYS, AND YEARS, A BODY IS FORMED. YOU LEARN HOW TO PUSH. HOW FAR TO PUSH.

TO TAKE STRENGTH FROM OTHERS. TO BUILD.

to prepare

A GREAT TIME MAY OR MAY NOT BE ABOUT THE STOPWATCH.

THERE’S A PRECISE MOMENT OF PURE JOY, WHEN YOU FEEL THAT EVERY STEP WAS RIGHT, LEADING TO THIS SWEET SPOT.

LEADING TO THIS FINE LINE